As “double 11” approaches, the war of e-commerce platforms have started. However, the traditional retail industry does not want to be squeezed out of the stage of history by doing nothing. Seeking for change has become the only way for the transformation and upgrading of traditional retail industry to rejuvenate.
Faced with the disappearance of the dividend of online flow, the increasing rent of offline stores and the constant increase of labor and other operating costs, major retail enterprises are eager to create a smart business model. Through the application of new technologies and the upgrading of user experience, the offline stores will be upgraded and transformed, the online and offline data will be integrated, and the traditional retail business will be transformed with Big Data as the driving force, so as to create a new business model and improve the business revenue. ABCD Mall will become a new choice of digital transformation of many traditional retail enterprises, and also become the focal point of supply side reform in the traditional retail industry.
In the commercial real estate industry, the importance of Big Data is obvious. In the era of New Retail and consumption upgrading, the precision marketing driven by Big Data will become the focus of whether the mall brands can keep making profits. With the upgrading of consumption in the whole industry, New Retail has become the consensus of the industry, and experience and service become more and more important.